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Bachelor of Business Administration

Marketing Concentration

Students electing to complete the bachelor of business administration degree with a concentration in marketing must complete the University general education requirements, Graham School of Management core business requirements and the of the five classes listed below. 

Required courses:

MKTG 380 Marketing Strategy (3)

Select four courses from the following:

MKTG 310 Hospitality Marketing (3)
MKTG 311 Achieving Service Excellence (3)
MKTG 320 Marketing Research (3)
MKTG 340 Consumer Behavior (3)
MKTG 350 Internet Marketing (3)
MKTG 360 Promotional Strategy (3)
BUS XXX Business Elective (3)

( ) = credit hours / / = classroom hours

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