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Bachelor of Business Administration

Internet and Social Media Marketing Concentration

Students electing to complete a bachelor of business administration degree with a concentration in Internet and social media marketing must complete the University general education requirements, Graham School of Management core business requirements and the five classes listed below.

Four required courses:

MTKG 340 Consumer Behavior (3)
MKTG 350 Internet Marketing  (3)
MKTG 355 Social Media Marketing  (3)
MKTG 380 Marketing Strategy (3)

Select one course from the following:

MKTG 360 Promotional Strategy (3)
MKTG 381 Marketing Internship (3)

( ) = credit hours // = classroom hours 

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