Master of Business Administration

Internet and Social Media Marketing Concentration

The concentration in Internet and social media marketing is a highly interactive hands-on concentration designed to provide students with a comprehensive understanding of Internet marketing and the strategic use of social media in the marketing function.

Course Requirements

MKTG 561 Internet Marketing (3)
MKTG 565 The Online Consumers and Social Communities (3)
MKTG 569 Social Media Marketing (3)
  Graduate Elective Course (3)

It is strongly recommended that the elective course be from the marketing concentration.

( ) = credit hours / / = classroom hours