The concentration in marketing is designed to provide students with a comprehensive understanding of the marketing mix and strategic decision making in the marketing function. Students are required to take any three marketing courses listed below, plus one elective.
- MKTG 563: Service Marketing (3)
- MKTG 566: Market Behavior (3)
- MKTG 567: Strategic Marketing Communications (3)
- MKTG XXX: Graduate Business Elective (3)
Note: It is strongly recommended the elective be a marketing course.