The concentration in marketing is designed to provide students with a comprehensive understanding of the marketing mix and strategic decision making in the marketing function. Students are required to take any three marketing courses listed below plus one elective.
|MKTG 563||Service Marketing||(3)|
|MKTG 566||Market Behavior||(3)|
|MKTG 567||Strategic Marketing Communications||(3)|
|Graduate Business Elective||(3)|
It is strongly recommended the elective be a marketing course.
( ) = credit hours / / = classroom hours