Master of Business Administration

Marketing Concentration

The concentration in marketing is designed to provide students with a comprehensive understanding of the marketing mix and strategic decision making in the marketing function. Students are required to take any three marketing courses listed below plus one elective.

Course Requirements

MKTG 563 Service Marketing (3)
MKTG 566 Market Behavior (3)
MKTG 567 Strategic Marketing Communications (3)
  Graduate Business Elective (3)

It is strongly recommended the elective be a marketing course.

( ) = credit hours / / = classroom hours