The concentration in Internet and social media marketing is a highly interactive hands-on concentration designed to provide students with a comprehensive understanding of Internet marketing and the strategic use of social media in the marketing function.
- MKTG 561: Internet Marketing (3)
- MKTG 565: The Online Consumers and Social Communities (3)
- MKTG 569: Social Media Marketing (3)
- MKTG XXX: Graduate Elective Course (3)
Note: It is strongly recommended that the elective course be from the marketing concentration.