Internet and Social Media Marketing Concentration
The concentration in Internet and social media marketing is a highly interactive hands-on concentration designed to provide students with a comprehensive understanding of Internet marketing and the strategic use of social media in the marketing function.
Course Requirements
| MKTG 561 | Internet Marketing | (3) |
| MKTG 565 | The Online Consumers and Social Communities | (3) |
| MKTG 569 | Social Media Marketing | (3) |
| Graduate Elective Course | (3) |
It is strongly recommended that the elective course be from the marketing concentration.
( ) = credit hours / / = classroom hours
